The well-known brand Carolina Herrera decides to open its market and launch into the world of beauty with its first cosmetic capsule.
Industry CosmeticsOver the years, related and sharing common interests The world of fashion. Well-known clothing houses create their own makeup lines and vice versa. On this occasion, the top brand Carolina Herrera enters this market and creates its first line of products.
The house has already done a lot of work in the world of perfumery, such as its feminine scent ‘Good Girl’, which is one of its best-selling colognes, but it has never delved into the world of cosmetics. The first collection focuses on three products: lipsticks, highlighters and compact powders. All these cosmetics were designed by Carolina Herrera, the creative director hired in 2017. Wes Gordon.
An introduction to CH in makeup
clause is called ‘ Carolina Herrera New York Makeup And, as it alludes to, the ad campaign was shot in New York, where they broke the news to WWD during Fashion Week. The project, directed by Carolina Herrera and Wes Gordon’s daughter, will be released on the same day March, 15 on the Harrods website and on March 25 at Harvey Kuwait. The arrival of the makeup line Spain It is not yet confirmed, but it is estimated that it will be Between May and June of 2020.
Although this is the first time they have introduced this type of product, the variety of shades promises to be really wide. as Lipsticks, the collection will have 36 colors: from different nudes to fashion reds to a wide range of pinks. Depending on the taste of each consumer, you can find matte and creamy finishes. On the other hand, Fine powders They are sold in 8 different ranges, so it will be easy to find the one that best suits your complexion.
And the cosmetic offering is not far behind. Both the creative director and Herrera have weaknesses Antique Jewellery So the packaging will be inspired by the shapes of these types of parts. “Big fan of Ms. Herrera Vintage jewelry and has the most incredible collection, hence the idea of imitating precious materials for the design of this collection,” he says. WWD to Wes Gordon.
Even the promotional video is amazing, with waves of colors and satin textures that capture the spirit of the brand and Most current trends. Gordon explained the plan this way: “You always ‘ Herrera is a woman ‘ Wearing a bright pink coat on a cloudy day when everyone else is in black. I wanted to translate Joy and excitement In our makeup collection. The idea that a dress or outfit can lift your mood and make you happy is a simple and powerful concept, and I think the same should happen with makeup.”